Burbank Housing
Burbank Housing is a nonprofit developer and property manager focused on creating safe, stable, affordable housing in Northern California. For more than 40 years, they have helped seniors, working families, and vulnerable residents find and keep quality homes in one of the most expensive regions in the country.
Platforms
Web, Desktop, Mobile
Deliverables
UI/UX Design, Development, Strategy, Iconography
The challenge
Burbank had two big audiences to reach. First, city leaders and neighbors who need to understand (and support) new affordable housing developments in their community, even when there is NIMBY pushback. Second, people actively looking for housing who need clear answers on what is available, who qualifies, and how to apply. The previous website struggled on both fronts. It did not tell the story behind each project in an approachable way, and it generated a high volume of applications from people who did not actually qualify. Those applications still had to be processed, creating a huge strain on staff and slowing down the mission.
The Solution
We built a site that does both outreach and service. Each new and upcoming community is presented with context, visuals, and impact so residents can understand what’s being built, why it matters, and how it benefits the area. The tone is clear, calm, and focused on livability and dignity rather than just numbers. At the same time, we completely reworked how available properties are presented. Users can now browse properties by status, see eligibility and income requirements before applying, and get directed to the right next step. This helps connect qualified applicants to housing faster, reduces unqualified submissions, and gives Burbank staff their time back to focus on development, not paperwork.
Working with LINK Creative has been a game changer for us. The new site helps our communities understand what we do and helps the people who need housing actually get it. Our team is spending less time chasing paperwork and more time creating homes.
