Blind Scream
Blind Scream is Sonoma County’s premier haunted house experience, delivering spine-tingling scares and immersive storytelling every October in Santa Rosa, California. Since 2009, the creators have transformed their massive indoor space into ever-changing worlds of horror and suspense—each year unveiling new sets, characters, and effects that push the boundaries of design, technology, and pure frightful fun.
Platforms
Web, Brand Systems, Print & Digital
Deliverables
Visual Identity, UI/UX Design, Development, Strategy
The challenge
With the attraction only open for a few weeks each year, Blind Scream needs to re-ignite excitement annually, reminding past visitors why they loved it while reaching new audiences who might be hesitant to step into a haunted house. The challenge is balancing accessibility and intensity—convincing thrill-seekers it’s worth the wait while reassuring the easily spooked that the scares are all in good fun. On top of that, entertainment habits have shifted, and fewer people are going out for local events, so awareness and visibility are critical.
The Solution
We developed a full creative system that keeps Blind Scream top of mind every Halloween season. From the logo and website to annual campaigns featuring new themes and artwork, every piece reinforces the brand’s eerie energy while driving ticket sales. Our work spans print and digital—bus ads, posters, flyers, pizza box toppers, banners, billboards, social graphics, and even sky banners—all designed to capture attention fast and get hearts racing before guests even step inside. The result: consistent sell-out nights, lines down the block, and a haunted house experience locals look forward to all year.
LINK Creative captures the spirit of Blind Scream perfectly. Every year they take our wild ideas and turn them into campaigns that stop people in their tracks—and pack the house night after night.
