Petaluma based Fashion Boutique and Hair Salon had us create a stunning web site, and marketing materials that has lead to an increase in sales and traffic at their downtown location.
Challenge
Sorella Hair and Fashion is a unique union of two specialties – a central theme that the owners wished to convey in their website. While their services are partitioned, they are interrelated and the flow from one service to another was a key factor that needed to be highlighted.
Solution
We were able to present to potential customers the lively and dynamic juxtaposition of the different parts of the boutique through creative use of colors and visual cues that allow the viewer to explore the establishment in a fluid motion, without interrupting the sense of unity that boutique holds. By presenting goal-oriented services, we were able to convey to the viewer that the two specialties are not simply co-tenants of the same space, but work together to provide desired outcomes.