Challenge

Cinema screen advertising and video production agency Before the Movie specializes in pre-feature movie theater advertising, and when time came to audition for their website redesign, LINK Creative was chosen for the starring role. With industry-backed research data, a wide reel of customer testimonials, and a complete range of interrelated services, we wanted to give Before the Movie the big-screen makeover it deserved for its time in the spotlight.

Solution

With statistical data as one of the chief motivators for their services, we designed the site with the numbers as the basis, citations as examples, and real-world customers as endpoints in order to guide prospective clients along a “path of satisfaction” that underscores the efficacy of Before The Movie's niche advertising method. On the website's premier page, we display what the business does, how it does it, and why it works by showcasing a montage of snippets of each part of their process, and invite the viewer to delve deeper into each aspect. Since we were also tasked with redesigning their logo and rack card, we took advantage of Drupal web technology to tie everything under a consistent banner, using related themes, tones and fonts across all material. Lastly, we developed a contact form that is linked in with Before the Movie's social media pages to cohesively connect the customer with the business.